Al Martino biography

Al Martino was one of the great
Italian-American pop crooners, boasting a string of hit singles
and LPs that stretched from the early '50s all the way into the mid-'70s.
However, he is perhaps even better known for his role in The Godfather as
singer Johnny Fontane, a character supposedly based on Frank Sinatra but with
eerie similarities to Martino's own career. Martino's 1952 debut smash,
"Here in My Heart," made him the first American artist to top the
charts in Great Britain, but his career was interrupted by gangster
interference, which kept him out of the U.S. for much of the '50s. He later
returned and rejuvenated his career, scoring his signature hit with 1965's
classic "Spanish Eyes" and reaching a whole new audience via The
Godfather in 1972.
Martino was
born Alfred Cini in Philadelphia on October 7, 1927. His Italian immigrant
parents ran a masonry business, and he worked alongside his brothers as a bricklayer
while growing up. However, he was more interested in music, and was inspired by
Al Jolson and Perry Como to try his own hand at singing. When his boyhood
friend Alfredo Cocozza changed his name to Mario Lanza and became an
international opera star, the possibility of a career in music suddenly seemed
plausible. Adopting the stage name Al Martino (after his maternal grandfather's
last name), he performed in local nightclubs for a time, and moved to New York
City in 1948 with Lanza's encouragement. He went on to win first place on the
Arthur Godfrey's Talent Scouts show, thanks to a rendition of Perry Como's
"If." That exposure helped him land a record deal with the
Philadelphia-based independent label BBS.
In 1952,
Martino recorded a ballad called "Here in My Heart" as his debut
single. When he heard that Lanza was set to cut his own version, Martino called
him and begged him not to, knowing that Lanza's record would immediately
eclipse his own. Lanza relented, and "Here in My Heart" became a
breakthrough smash for Martino, selling over a million copies and topping the
charts in both the U.S. and U.K. Its success earned Martino a major-label deal
with Capitol, and he released three more singles -- "Take My Heart,"
"Rachel," and "When You're Mine" -- through 1953, all of
which hit the Top 40.
Unfortunately,
a few of Martino's new fans wanted in on the action; according to legend,
Martino's contract was forcibly taken over by a new, Mafia-connected management
team, which then ordered Martino to pay a 75,000 dollar fee upfront, as a
safeguard for their investment. Martino made a down payment to ensure his
family's safety, then fled to England, where his
popularity allowed him to perform successfully for a time; he even headlined
the London Palladium. He continued to record in Britain with moderate success,
but his work received no exposure back in the U.S. In 1958, thanks to the
intervention of a family friend with the local Philadelphia boss, Martino was
allowed to return home and resume his recording career.
By this time,
Martino's initial momentum had long since cooled, and he faced an uphill battle
re-establishing himself, especially since he hadn't been forced to contend with
rock & roll the first time around. He recorded for 20th Century Fox during
the late '50s, but none of his ten-plus singles reached the Top 40, and the
label wound up dropping him. Undaunted, Martino financed the recording of a new
album, The Exciting Voice of Al Martino, all on his own. It wound up landing
him a new deal with Capitol, which issued the LP in 1962; its updated version
of "Here in My Heart" was also released as a single, and barely
scraped the charts. Martino quickly followed it with a mostly Italian-language
LP, The Italian Voice of Al Martino, and made several high-profile television
appearances to re-establish his visibility.
Thanks in part
to those TV performances, Martino was able to score a major comeback smash with
1963's "I Love You Because," which heralded
a newly understated vocal style and had previously been a country hit for honky
tonk singer/songwriter Leon Payne. Arranged by Belford Hendricks, Martino's pop
version went to number three on the pop charts, and all the way to the top of
the easy listening charts. The accompanying album of the same name went Top Ten,
and Martino remained a regular visitor to the charts for over a decade
afterward, at first concentrating on country-tinged pop material with musical
director Peter DeAngelis. 1963 brought more hits in "Painted, Tainted
Rose" (Top 20 pop, Top Five easy listening) and "Living a Lie,"
and the accompanying Painted, Tainted Rose album became his second Top Ten. He
charted four more times in 1964 with "Always Together," "I Love
You More and More Every Day" (pop Top Ten), "Tears and Roses"
(pop Top 20), and "We Could"; all were Top Ten easy listening hits.
In 1966,
Martino recorded what would become his signature song, "Spanish
Eyes," an adaptation of an instrumental piece by German conductor/composer
Bert Kaempfert originally titled "Moon Over
Naples." Although "Spanish Eyes" only made number 15 on the pop
charts, it spent a month at number one easy listening, found tremendous success
all across Europe, and was covered by countless other traditional pop artists
over the years. The album of the same name went gold and became Martino's third
(and final) Top Ten LP. He scored two more big easy listening hits that year
with "Think I'll Go Home and Cry Myself to Sleep" and
"Wiederseh'n," and in 1967 topped those charts twice with the
folk-styled "Mary in the Morning" and the Bob Crewe-penned "More
Than the Eye Can See."
Martino had a
few more easy listening hits through the end of the '60s, including a vocal
version of Paul Mauriat's instrumental "Love Is Blue" (1968) and a
cover of Elvis Presley's "Can't Help Falling in Love" (1970).
However, his career momentum was slowing down, and his albums failed to attain
their usual Top 100 chart placements. Fortunately, his longtime friend Phyllis
McGuire (of the McGuire Sisters) was familiar with Mario Puzo's novel The
Godfather. When Paramount decided to make a film version, McGuire brought the
character of Johnny Fontane -- a fading pop idol who needs mob intervention to
land the film role that would resurrect his career -- to Martino's attention.
Although rumor had it that Fontane was based on Frank Sinatra,
and his Oscar-winning turn in From Here to Eternity, the role resonated deeply
with Martino, and he wound up winning the part. The Godfather, of course, was a
huge critical and commercial success, and Martino's appearance -- not to
mention his recording of the film's love theme, "Speak Softly Love"
-- refreshed his reputation and even made him something of a cult icon.
Despite
radically shifting tastes in pop music, Martino was able to parlay his
Godfather role into a few more years of recording success. He returned to the
pop Top 20 for the first time since "Spanish Eyes" with 1975's
"To the Door of the Sun (Alle Porte del Sole)," an English
translation of a popular Italian song. He also scored a highly unlikely
dance-club hit that year with a disco-fied version of the Italian pop standard
"Volare," which was especially popular in Europe. Martino toured the
nightclub circuit extensively during the '70s, and managed one more easy
listening hit in 1978's "The Next Hundred Years." Faced with
diminishing returns, he and Capitol finally parted ways in 1982. Martino
continued to perform in clubs, lounges, and casinos for some time afterward,
and returned to recording in 2000 with the album Style.